SALON 64
Concept Salon & Social Hub Launch
Fluorescent PR launched SALON64 as a new concept salon & social hub destination for hair and coffee. The campaign focussed on securing stand out coverage for the launch of the salon across print and online titles as well as highlighting Ricky Walters for relevant profile features. We introduced SALON64 to celebrities like Laura Whitmore, Pixie Lott and The Mac Twins as well as key hair influencers.
We focussed on reaching out to relevant brands like MiLK Management, Harper’s Bazaar, AQUIS and Tom Oliver Nutrition to promote the salon as an activation space for key events. This created digital content and social posts for SALON64.
THE RESULTS
During the launch project we secured £215k worth of coverage and the salon featured in over 300 media outlets with a reach of 350 million.
